Google semneaza direct cu clientii

Nu se mai complica sa o faca prin agentiile de media.

AMSTERDAM—Brewer Heineken NV on Thursday said it has signed a multimillion-euro advertising contract with Google Inc. to target consumers in Western Europe, the U.S. and emerging markets.
„The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also include promotions such as banners on Google,” Heineken spokesman John Paul Schuirink said.
He added the agreement with Google, on which he declined to put an exact price, will span 20 countries, ranging from Western Europe to the U.S. as well as emerging markets such as Mexico. He added there is no end-date to the agreement, and the brewer will distribute both global campaigns and local commercials via Google’s channels.
In return, Heineken will get access to all-important customer data from the search company.

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