Google devine MVNO

Stirea noptii, Google va deveni un MVNO si va vinde servicii de internet wireless pentru Sprint (numarul 3 in SUA) si T-Mobile (numarul 4)

Definitie:

A mobile virtual network operator (MVNO), or mobile other licensed operator (MOLO) is a wireless communications services provider that does not own the wireless network infrastructure over which the MVNO provides services to its customers. An MVNO enters into a business agreement with a mobile network operator to obtain bulk access to network services at wholesale rates, then sets retail prices independently. An MVNO may use its own customer service, billing support systems, marketing and sales personnel or it may employ the services of a mobile virtual network enabler (MVNE).[1]

De aici.

In general dealurile MVNO sunt businessurile cu margine mare pentru operator care vand excesul de banda si atrag clienti fara sa aiba costuri de marketing ce revin in intregime operatorului de retea virtuala. Cum Google are „exces de marketing”, miscarea pare logica, mai ales dupa investitiile in sateliti, baloane, drone sau fibra, destul de costisitoare.

Pare logica = a abandonat Google planurile/gandurile de a deveni un full ISP pe piata americana? Capex prea mare? Concurenta puternica? Low disruptive level solutions? Toate la un loc?

Later edit: Dupa experienta Motorola/Nexus e de vazut cum va gestiona Google relatia cu end userul caruia trebuie sa-i vanda acest serviciu. Oricat de automatizat va fi procesul partea de cs e f importanta.