s-a dat ok-ul achizitiei Doubleclick de catre Google

mai exact Uniunea Europeana a aprobat in cele din urma tranzactia dintre Google si Doubleclick, in calitate de client Google Alex a primit un email de la „seful” vanzarilor Google, iar in acelasi timp CEO-ul Doubleclick a trimis un email clientilor sai.

Copiez pasajele cele mai importante mai jos:

Mesajul Google:

– DART tags will be introduced into the Google Content Network.  After close, Google will begin testing DoubleClick’s ad serving products to pave the way for the acceptance of DART tags in our content network. The testing will begin on a small scale and expand over the course of the next year. We look forward to sharing more and to working with you to maximize the potential of our network.

– Ad serving encompasses a set of critical technologies that will get more support and resources after close.  Our goal is to build on DoubleClick’s products and services so that they scale for the future. We are committed to building a true end-to-end solution that gives marketers more efficiency, scalability and profitability. DoubleClick and Google’s product teams will work closely over the next few months to build a plan for delivering next generation ad serving.

– Together we will work to connect search and display campaigns, realizing the promise of truly integrated campaigns.  By bringing together best-in-class monetization and serving technologies, the combined groups will work to create new opportunities for marketers in measurement, in planning, in coordination, and in ways we have not yet discovered.

Mesajul Doubleclick:

– Will you continue to support my DoubleClick products and services?

DoubleClick has built its business by providing best-in-class service to customers. We are committed to maintaining those service levels as the two companies combine. And we are committed to better addressing your needs as we combine resources and develop enhanced solutions in the future.

– Does anything change in my ownership of my data?

Data confidentiality remains a DoubleClick and Google priority. We will fully honor our client contracts that govern the use of the data, and have no plans to change the limited use provisions set forth in those contracts.

– What are your plans going forward?

Ad serving encompasses a set of critical technologies that will get more support and resources after close. The combined company’s goal is to build on DoubleClick’s products and services so that they scale for the future. We are committed to building a true end-to-end solution that gives publishers more efficiency, scalability and profitability. The DoubleClick and Google product teams will work closely over the next few months to build a plan for delivering next generation ad serving.

For AdSense publishers, DART tags will be introduced into the Google content network. After close, Google will begin testing DoubleClick’s ad serving products to pave the way for the acceptance of DFA tags in our content network. The testing will begin on a small scale and expand over the course of the next year. We look forward to sharing more and to working with our publisher partners to maximize the potential of the network.