„A deadline every nanosecond”

our competition has X and you need to beat it in the next thirty seconds, preferably less.

Dan Rather: I engage in social media, a Facebook page, a Twitter page and I’m not an expert on it. Now you have a deadline every nanosecond. And you don’t have time you used to have to reflect and to think things through. Never mind make telephone calls. It has shrunk as a result of social media. You can see this most clearly in what happens at even the best newspapers. Not so long ago a writer for The New York Times and the Wall Street Journal would have until three, three thirty in the afternoon, to make telephone calls, perhaps to think things through, to try to connect the dots. Today they are under great pressure to fly along what’s called multi-platforms. The home office wants something to Facebook, wants something to blog, wants him to be on Twitter, and beat the competition. It’s very common today for a reporter to get a phone call or a text from the home office saying, “our competition has X and you need to beat it in the next thirty seconds, preferably less.”

De aici – Dan Rather on how social media has changed TV news: ‘A deadline every nanosecond’