Ceva fin de la Samsung

Sau un articol despre strategia Samsung pentru Oscaruri si cum a fost pregatit selfiul care tocmai a depasit 3 milioane de retweeturi:

Ms. DeGeneres toyed with a white Samsung phone during the broadcast, including when she handed a Galaxy Note 3 to actor Bradley Cooper so he could take a „selfie” photo of himself and other stars including Brad Pitt, Meryl Streep, Kevin Spacey and Jennifer Lawrence surrounding the host.

While the stunt felt spontaneous, it wasn’t entirely unplanned. As part of its sponsorship and ad pact for the Oscars with ABC, the TV network airing the show, Samsung and its media buying firm Starcom MediaVest negotiated to have its Galaxy smartphone integrated into the show, according to two people familiar with the matter.

Behind the Preplanned Oscar Selfie: Samsung’s Ad Strategy