„Google is a tiny company”

Apropo de cum te pozitionezi pe piata, in continuare Google este compania care ia cam 50% din cele 120 miliarde USD care se investesc anual in publicitatea online:

But Evans is the one who can put that into real numbers. “The revenue of the mobile telecom industry is $1.2 trillion,” Evans reels off. “And the revenue of all of online advertising is about $120 billion.”
Turning the tech industry’s attention toward the next opportunities requires putting a dent in the Valley’s self-importance. “People are running around saying Google is going to build a telecom business,” Evans says. “They don’t understand that annual mobile CapEx is about $220 billion a year. In that context, Google is small company.”

De aici.