Archive for iulie, 2015

Cat mai valoareaza contentul astazi, veniturile din digital ale celor de la NYTimes vs veniturile Google + Facebook:

$14 million. That’s the monthly digital ad revenue of The New York Times in the first quarter of this year. And, intriguingly, it’s the same number as the monthly digital ad revenue of The Huffington Post, newly part of Verizon. That number is open to a kaleidoscope of interpretations. Is it incredibly low, given the massive reach of both news organizations? Isn’t it interesting that the Times, with its core of 1,300 top-of-the-trade journalists, takes in the same amount of digital ad money that HuffPo does, relying on its army of 100,000 contributors from around the world — a number Arianna says she wants to grow to 1 million, in addition to its own full-time hundreds. What does that tell us about the advertising value of content? Compare that $14 million to Google’s monthly revenue of $5.7 billion and Facebook’s of $1.2 billion, and you can see the world as it now exists. A bonus number: Combined, Google and Facebook take in about 52 percent of all the nation’s digital advertising.

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During that process, AOL revealed that two suitors, earlier in the year, tried to buy The Huffington Post for $1 billion, or roughly four times what Jeff Bezos paid for The Washington Post two years ago. Plainly, to certain investors, digital media companies are valuable because they deliver enormous audiences. Any difficulty turning a profit — The Huffington Post broke even last year on $146 million in revenue, according to someone familiar with the site’s finances — is considered a temporary problem that will eventually be fixed by the sheer size of the readership.

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