51.9%
miercuri, septembrie 2nd, 2015This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That’s a higher figure than eMarketer forecast earlier this year.
While desktop’s share of advertising dollars is expected to slowly decline through 2019, mobile’s share will grow robustly. eMarketer expects mobile advertising to grow by 59% in 2015, a higher rate than forecast in March, when eMarketer last released figures for US ad spending. Meanwhile, long-term growth through 2019 has been revised downward slightly.
De aici
This entry was posted on miercuri, septembrie 2nd, 2015 at 06:40 and is filed under Internet, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.