2017

E totul setat, se va intampla la final de 2017, inceput de 2018:

TV will account for 38.4 percent of the $503 billion global ad market this year and will drop to 38 percent of the market in 2016, according to the forecast.

In the meantime, digital media will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category by the end of 2017, the forecast says.

Publicis Groupe’s ZenithOptimedia expects digital media to pass TV in 2018.

De aici.