Trei despre Black Friday
luni, noiembrie 26th, 2012la ei:
1. Vanzarile online la americani au depasit $1 miliard pentru prima oara. Sursa
2. Apple e mult peste Google/Android daca ne uitam la datele statistice, peste 88% din tabletele care „au cumparat” au fost iPad-uri, iar in cifrele totale iPhone si iPad au de 3 ori mai mult decat Android, 8.7% + 9.8% vs 5.5%
3.
Only 0.68% of Black Friday online sales came from Facebook referrals–two-thirds of one percent. That was a decline of 1% from last year.
And how about Twitter? A couple of years ago, people were excited about Twitter’s potential as a commerce platform, too.
But Twitter’s impact on ecommerce, it seems, is zero. Not „basically zero.”
Zero.
Commerce site traffic from Twitter accounted for exactly 0.00% of Black Friday traffic. That was down from 0.02% last year.
This entry was posted on luni, noiembrie 26th, 2012 at 07:33 and is filed under business, Internet, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Mi se pare cam trasa de par aia cu trafic 0 din Twitter.
Nu trafic, cumparaturi
la 3. valori similare gasesti pentru aproape orice magazin, si nu doar de BF….
Nu ma mira ca Facebook nu „vinde”.
Ar fi fost interesant de vazut ce-au produs email marketing-ul si chiar direct marketing-ul.
Asta mai ales ca nu sunt cool, ca sunt pe moarte de vreo 7 ani, dar produc cei mai multi bani constant.
Sunt curios cum sta Pinterest la punctul 3
Ca si Razvan, si eu sunt surprins ca au fost 0,00% vanzari (da, am inteles detaliul) din Twitter..
@Stefan Beldie in. ro exceptand BF (cand majoritatea site-urilor nu au functionat ok), email marketingul genereaza cam intre 6-35% din vanzari…depinde de mai multi factori (cel mai important marimea bazei de date).
Completare: http://allthingsd.com/20121127/on-cyber-monday-mobile-takes-all-the-glory-not-social/
La punctul 2, datele sunt putin mai mult eronate. In multe benchmark-uri web browserul de android apare ca fiind safari. Pot sa confirm si cu cele 2 device-uri de android pe care le detin.
http://forum.xda-developers.com/showthread.php?t=1647163
Discrepante in analiza se pot observa si aici, din cu totul alte motive:
http://blog.cloudfour.com/explaining-the-ios-and-android-mobile-disparity/
[…] IBM Study is Wrong. Twitter & Facebook Rocked Black Friday/Cyber Monday” care contrazice punctul 3 din postul de acum cateva […]