Aha, deci se poate

Two Hollywood studios have quietly begun testing a controversial business model in South Korea after years of failed efforts in the U.S.: renting movies via video on demand while they are still playing in theaters.

The experiments, by Walt Disney Co. Sony Pictures Entertainment, mark the first time major American studios have offered viewers anywhere the option of buying a ticket to see a movie or to rent it at home from a cable, Internet or satellite-television provider. Sony Pictures is owned by Japan’s Sony Corp.

Sony’s „Django Unchained” was available to rent online or via cable just three weeks after premiering in Korean theaters in April. Disney’s animated „Wreck-it Ralph” and „Brave” came five and four weeks, respectively, after launching at cinemas in December and September. In both cases the films were still playing broadly in theaters throughout South Korea, the world’s eighth-largest film market.

De aici

Mi se pare ca am castigat un pariu :)