„Google doesn’t have partners”

Matt Cutts, Google’s long term public face, was fairly clear saying „Google doesn’t have partners,” recently at an event we both spoke at.

It’s a blank stare Google executives give you when you express a concern, as if you’re talking to someone who doesn’t speak one word of your language.

Anyone who has Google as a partner knows this stare.

Google only sees you as a partner when they need you to run their ads or they need your content to draw in advertisers. When you need help, Google says “we don’t have partners!”

That’s why folks are so frustrated with Google, and I see that tipping over into hate more and more often. The people I meet who run Machinima, Maker and other major YouTube partners exhibit outright hate for YouTube.

That’s bad news for Google.

In fact, it’s fairly clear to this executive, who has been working with Google since Day One, that Google thinks of content creators–artists–as this necessary evil to put their ads next to.

They don’t really respect us since they won everything. If they did, they would listen to our needs and think about making their platform sustainable.

They don’t listen any more really (that is, unless you need help implementing their advertising technology).

Have a question on how to optimize your ads? They’re all ears!

Have a question about the revenue split, making your business sustainable or why you were replaced in search results by their service (see Yelp v. Zagat)? Google Death Glare!

De aici.