Doua despre adblockere

Una de la noi:

IAB România ?i Project Agora, cu sprijinul Quantix Marketing Consulting ?i PageFair, au derulat un studiu amplu în urma c?ruia a rezultat c? procentul exact al utilizatorilor de programe de tip adblock, pe principalele site-uri locale, este de 13,9% din totalul vizitatorilor.

Studiul a fost derulat în perioada octombrie 2015 – ianuarie 2016, pe 80 dintre site-urile cu cel mai mare trafic din România (conform SATI), coordonate la nivel de con?inut ?i/sau publicitate de 7 dintre principalii publisheri sau regii online din România, membri ai IAB România.

Una de la ei:

IAB Senior Vice President and Tech Lab General Manager Scott Cunningham put it best and most succinctly in an October IABlog post: “We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience.”

IAB research conducted in 2014 found that one-third of U.S. Web users – and 41 percent of millennials – had installed ad-blocking software on one device or another. The no. 1 reason consumers used ad blockers was the fear that advertising could infect their computers or smartphones with viruses. But more than two-thirds of ad-blocking consumers also said they believed advertising slowed their access to the Internet.