Archive for the ‘Internet’ Category
In cat timp poti face vanzari de 5 miliarde dolari?
miercuri, noiembrie 11th, 201590 de minute:
Alibaba said in a statement midday Tuesday (early morning in China) that gross merchandise volume through its payment service Alipay exceeded $5 billion in the first 90 minutes of Singles’ Day. And more than 70% of that came from Alibaba’s mobile sites.
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Google vs facebook, faza pe conversii
vineri, noiembrie 6th, 2015Cresc investitiile clientilor in facebook, cresc si conversiile?
For example, type “Cheap tickets to Rome, December 24” into Google and it means you’re looking to buy tickets. On Facebook or other social networks, however, few people show that sort of intent, because they’re not searching those sites for travel deals. With Facebook, a user could mention Rome, but that doesn’t mean they’re flying there on December 24. Ultimately, Booking.com would like to work with other partners to find ad products that pull that sort of specificity.
Sursa: Booking.com, largest Google advertiser: Facebook hasn’t ‘cracked the code’ on direct response
Rezultate Facebook, Q3 2015
joi, noiembrie 5th, 2015– Venituri in crestere, 41%, enorm, de la 3.2 miliarde USD la 4.5 miliarde USD
– 3.4 miliarde USD, adica 78%!!! sunt generate de mobil
– 896 milioane USD profit, in crestere cu 11%
– Costurile au crescut cu 68%
– 2.5 milioane advertiseri in Septembrie, mai mult cu 25% fata de februarie
– 1.55 miliarde useri
– Un utilizator din SUA si Canada genereaza, in medie, 10.49 USD per trimestru, media globala este de 2.97 USD
– 8 miliarde vizualizari de video pe zi
Intact lanseaza lajumate.ro
vineri, octombrie 23rd, 2015Interesant, Intactul intra pe piata anunturilor prin lansarea lajumate.ro
Dupa achizitia Tocmai de catre OLX avem un lider detasat, OLX.ro, si un model de business, Okazii, care incearca sa se adapteze si sa tina pasul cu „sud-africanii”. De vazut ce impact va avea lansarea lajumate.ro si de ce promovare vor beneficia pe tv, mediul prin care tocmai.ro si mercador/olx au crescut ca Fat-Frumos.
Lansarea e interesanta si prin prisma strategiei Intact de a intra in zona serviciilor care genereaza venituri de la useri si a iesi putin din paradigma monetizarii prin publicitate. Bafta!
Lansare: Cine cauta, Gaseste.ro
joi, octombrie 22nd, 2015Momentan siteul, in curand aplicatiile iOS si Android:
Gaseste.ro este o platfoma dedicata micilor intreprinzatori si clientilor lor. Aceasta a aparut in mod natural, la cererea pietei, tinand cont de faptul ca nevoia de servicii prompte, realizate de catre firme flexibile si persoane care se misca repede si bine este in crestere. Companiile mari urmeaza proceduri ce implica mai multe departamente si o durata mai lunga de timp, astfel ca serviciile acestora sunt uneori ineficiente. De asemenea, exista situatii in care corporatiile nici nu ofera anumite servicii de care fiecare persoana are nevoie la un moment dat.
Gaseste.ro strange laolalta prestatori de servicii utile si se adreseaza mai ales persoanelor ocupate, care au nevoie de eficienta maxima atunci cand au de rezolvat o problema punctuala legata de casa, familie sau firma. Platforma propune serviciile animatorilor de care ai nevoie pentru zilele de nastere ale copiilor si stie sa te ajute cu un mester priceput la toate, care face mici reparatii prin casa. Tot aici ii vei gasi pe fotograful care iti transforma petrecerea de schimbare a prefixului in amintiri savuroase si pe doamna care are grija ca totul sa fie curat si aerist cand ajungi acasa. Gaseste.ro gazduieste aceste servicii si oricine e interesat are acces la ele rapid si in siguranta.
Toti furnizorii inscrisi pe Gaseste.ro sunt verificati in prealabil, astfel ca platforma propune persoane si companii de incredere. Ele sunt atent selectionate de catre echipa Gaseste.ro in functie de competentele profesionale si seriozitatea in efectuarea lucrarilor. Platforma este astfel un intermediar gratuit pentru cererea de servicii specializate si persoanele serioase care le pot oferi.
Ultima reduta
vineri, octombrie 16th, 2015The Interpublic-owned media buying and research firm projects digital media in the U.S. will overtake television as the biggest media category next year—a year earlier than previously expected – with $66 billion in revenue. That shift is a “powerful symbol” for the future of the U.S. ad market, said Magna Global’s director of global forecasting, Vincent Letang. Digital media is already the biggest media type in several Western European countries as well as in China.
De aici.
PS. Ieri am avut o discutie cu un client care-mi spunea ca bugetul de digital a ajuns deja la 40% din total buget. In ro. Client care consuma si tv.
NYTimes @ 1 milion abonati online
marți, octombrie 6th, 2015This week, The Times is celebrating a breakthrough: We recently passed one million digital-only subscribers, giving us far more than any other news organization in the world. We have another 1.1 million print-and-digital subscribers, so that in total, we have more subscribers than at any time in our 164-year history.
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Blocarea reclamelor, faza pe ISP
vineri, octombrie 2nd, 2015„(Digicel is) deploying ad control technology at the network level on its networks across the globe to ensure a better experience for customers and to encourage the likes of Google, Facebook and Yahoo to help connect the 4.2 billion unconnected people across the globe. Ad control technology benefits both consumers and network operators alike. With ads using up as much as 10% of a customers’ data plan allowance, this move will allow customers to browse the mobile web and apps without interruption from unwanted advertising messages.”
What sweethearts. Of course, the notice then proceeds to make it clear what this is really about. And that’s Digicel and billionaire owner Denis O’Brien’s belief that they are owed a cut of content company ad revenue simply because content company traffic touches their network:
„Companies like Google, Yahoo and Facebook talk a great game and take a lot of credit when it comes to pushing the idea of broadband for all – but they put no money in. Instead they unashamedly trade off the efforts and investments of network operators like Digicel to make money for themselves. That’s unacceptable, and we as a network operator, are taking a stand against them to force them to put their hands in their pockets and play a real role in improving the opportunities for economic empowerment for the global population.””
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Business Insider preluat de Axel Springer
miercuri, septembrie 30th, 2015343 milioane USD a platit grupul german Axel Spinger pentru a prelua 88% din actiunile BusinessInsider.com ceea ce inseamna o evaluare de ~ 450 milioane USD. Nemtii mai detineau 9% ceea ce inseamna ca au ajuns la 97%, diferenta de 3% fiind in posesia lui Jeff Bezos. O combinatie interesanta.
Axel Springer e prezent indirect in Romania prin parteneriatul cu Ringier (de fapt e un joint venture in Europa de Est, Romania fiind singura tara in care nemtii nu au intrat inca).
Ca sa recapitulam principalele investitii in media din ultimii doi ani:
1. Bezos cumpara Washington Post pentru 250 milioane USD
2. Andreessen Horowitz investeste 50 milioane USD in Buzzfeed la o evaluare de 850 milioane USD
3. Vice Media sunt evaluati la 2.5 miliarde USD dupa o investitie de 500 milioane USD
4. Comcast (care detine NBC) investeste 200 milioane USD in Vox Media, la o evaluare de aproximativ 1 miliard USD
5. Nikkei plateste 1.3 miliarde USD pentru FT
6. Medium.com a fost evaluata la 400 milioane dolari de o investitie a celor de la Andreessen Horowitz
7. BusinessInsider e preluat de Axel Springer la o evaluare de 450 milioane USD
Tweetul diminetii
miercuri, septembrie 30th, 2015
There's no money in news/content. Except for Buzzfeed, Business Insider, Medium, Reddit, Financial Times, Vice, Vox Media, etc.
— Jonathan Abrams (@abrams) September 29, 2015