Archive for the ‘Media’ Category

De aici.

Topul siteurilor de stiri pentru 16 noiembrie, ziua alegerilor, cu record de trafic, cu 3 siteuri la 1 milion unici si o intrare in top 6 pentru Mediafax.ro, foarte aproape de Adevarul.ro.

50 miliarde USD a platit Google in ultimii 10 ani siteurilor partenere care ruleaza reclame de la ei. E o suma importanta, cam 20-25% din PIB-ul Romaniei pe un an, ce s-a dus direct in dezvoltarea online-ului, ajutandu-l sa atinga la nivelul de astazi.

Prin 2006-2007 spuneam ca marele merit al celor de la Google este ca au readus, prin performantele lor, internetul in fata investitorilor dupa bubble 1.0. Astazi e clar ca Google finanteaza cateva milioane de siteuri ce depind de veniturile generate de gigantul din Mountain View. Ca intre timp a devenit un monopol pe online advertising e alta discutie. Azi ii laudam :) si asteptam sa vedem ce va face Facebook cu adnetwork-ul lor. Pentru ca e nevoie de concurenta in domeniu. Si pentru ca numarul de site-uri/afisari worldwide creste mult mai repede decat poate Google acoperi cu publicitate. Ceea ce inseamna ca pretul scade. Dar despre rezultatele Google pe ultimul trimestru intr-un post separat.

1.

SULLIVAN: We currently have 30,200 paying auto-renewing subscribers. Our monthly traffic is between 700,000 to a million uniques, our subscription renewal rate is 83 percent. We also have a pay-what-you want model above a certain baseline. The average subscription when we launched was $34; this year it went up to $39, but with fewer subscribers.

2.

SULLIVAN: I think the only future for journalism is reader revenue. Without it, you are in danger of becoming a public relations or advertising company disguised as journalism, like Buzzfeed and even The Guardian. Buzzfeed is really an ad agency with some journalistic window dressing. They’re not the future of journalism; they’re the marginalization of it. And The New York Times, alas, is following suit with merry abandon.

Bonus:

SULLIVAN: The best is the real independence to say what I think and believe without any constraints—from publishers, advertisers and the like. The worst is producing up to 40 posts a day with a tiny staff of eight bloggers and researchers, while also having to manage the business side. The editors have to do payroll, budgets, health insurance all that stuff. We’re all constantly exhausted and after 14 years of daily blogging, the stamina required to keep it up is immense.

De aici.

But Facebook’s combination of real identity and voluntarily disclosed personal information makes it a particularly valuable tool for marketers.

The Facebook login is most useful on mobile devices, where traditional web tracking tools like cookies and pixel tags do not work. If a person is logged into the Facebook app on a smartphone, the company has the ability to see what other apps he or she is using and could show ads within those apps.

“Nobody else besides Facebook has the depth of data about individuals,” said Debra Aho Williamson, a principal analyst at the research firm eMarketer. “That’s where the power of this ad platform is going to come from.”

+ facebook are toate datele de trafic/useri ale siteurilor ce ruleaza codul lor pt like/share/fani si, spre deosebire de Google care si el le are prin Analytics, are de gand sa le si foloseasca. Nu mi-e clar cand se va intampla asta, cand siteul va deveni partener in reteaua lor, sau inainte :)