Archive for the ‘Media’ Category

But Facebook’s combination of real identity and voluntarily disclosed personal information makes it a particularly valuable tool for marketers.

The Facebook login is most useful on mobile devices, where traditional web tracking tools like cookies and pixel tags do not work. If a person is logged into the Facebook app on a smartphone, the company has the ability to see what other apps he or she is using and could show ads within those apps.

“Nobody else besides Facebook has the depth of data about individuals,” said Debra Aho Williamson, a principal analyst at the research firm eMarketer. “That’s where the power of this ad platform is going to come from.”

+ facebook are toate datele de trafic/useri ale siteurilor ce ruleaza codul lor pt like/share/fani si, spre deosebire de Google care si el le are prin Analytics, are de gand sa le si foloseasca. Nu mi-e clar cand se va intampla asta, cand siteul va deveni partener in reteaua lor, sau inainte :)

O alta miscare ce are ca scop consolidarea pietei, Dragos anunta preluarea AdEvolution pe blog, Val Voicu, fondatorul AdEvolution urmand sa ocupe o pozitie de business development advisor in cadrul ThinkDigital Romania. Nu e clar ce se intampla cu cele doua siteuri pe care le detine AdEvolution, DailyBusiness si Feminis, daca sunt si ele parte din tranzactie.

pe modelul Adsense de la Google dar cu plata la CPM. Detalii aici

By Nikesh Arora, recent plecat de la Google