Archive for the ‘Media’ Category

Mathias Döpfner, CEO Axel Springer:

Mathias Döpfner published an open letter to Google’s executive chairman, Eric Schmidt, in the German newspaper Frankfurter Allgemeine Zeitung in which he points out that Google is not only the largest search engine in the world, but the largest video platform, the largest browser, and the most used e-mail service and mobile operating system. The open letter was published as a response to a guest column written by Schmidt in the same newspaper.

Döpfner goes on to talk about the „schizophrenic” relationship between Axel Springer and Google. On one hand the publisher is part of a European antitrust lawsuit against the search giant, while it also relies on Google’s traffic and ad revenue. „We know of no alternative that even begins to offer similar technological requirements for automated advertising sales, and we cannot do without this source of income,” he says.

He refers to a case where a change to Google’s algorithm led to a drop in traffic to an Axel Springer subsidiary of 70 percent: „This is a real case. And that subsidiary is a competitor of Google… I am sure it is a coincidence.”

„We are afraid of Google,” he added.

Sursa

Google ad revenue for own sites has grown more than 20% y/y while network site growth was less than 5%. 3rd Q in a row this happened.

— Horace Dediu (@asymco) April 17, 2014

Venituri totale: 15.4 miliarde USD, 19% crestere vs Q1 2013

Profit: 3.65 miliarde USD, doar 3% crestere fata de cele 3.53 miliarde USD din Q1 2013 –> Achizitia Nest Labs a influentat cresterea profitului

Numarul de clickuri a crescut cu 26%

Costul per click a scazut cu 9%

Siteurile Google au generat 10.47 miliarde USD, adica 68% din total venituri

Siteurile partenere au generat 3.40 miliarde USD, adica 22% din total venituri. Ceea ce inseamna venituri mai mici pentru siteurile partenere pentru ca: a) cresterea e mica b) numarul siteurilor partenere a crescut

57% din venituri sunt generate in afara SUA

58.72 miliarde USD in conturi

Conform IAB, Internetul a depasit anul trecut TV-ul clasic in ceea ce priveste volumul total de publicitate. Desi cumulat TV-ul e inca rege (cable + broadcasting) vorbim de inca un milestone important bifat de online. Totusi nu va bucurati prea tare, din doua motive:

1. se intampla in SUA
2. cam 45% din bani se duc la Google.

Intreg raportul IAB il gasiti aici.

despre planurile privind Voyo: VOYO este o parte importanta a portofoliului nostru de produse cu aproape 120 000 de abonati si multe planuri de dezvoltare. VOYO are o dinamica aparte datorita publicului sau tanar care consuma televiziune adaptat stilului sau de viata, dar si datorita structurii sale flexibile care permite imbogatirea permanenta a ofertei video atat locala, de fiction si entertainment romanesc, cat si internationala, cu titluri recente, revolutionare. Dezvoltarea VOYO este unul din obiectivele noastre de business.

120,000 x 3 euro x 12 = 4,320,000 milioane euro venituri/an.

Sursa

„I think right now Netflix does have a competitive advantage over HBO because of the analytics,” Adgate said.

Networks like HBO still rely, on large part, on Nielsen data. But the information Netflix gets is much more textured, granular… and valuable.

„And I think that’s where television and streaming video is headed – but I think right now streaming video is in the lead,” Adgate said. That said, he added, it’s just a matter of time before HBO and other premium channels catch up.

De aici: What happens at Netflix when House of Cards goes live

Si apropo de House of Cards, pe Voyo.ro va fi disponibil sezonul 2 din House of Cards din 20 februarie. Toate cele 13 episoade + Sezonul 1.