Archive for the ‘Media’ Category
Word!
luni, februarie 11th, 2013“You’re either spending ad money on Facebook or spending time by working on there; both benefit Facebook”
Sau despre cum ajunsesem sa postam bannere pe siteurile noastre care duceau catre facebook, trimitand la plimbare userul adus cu ceva eforturi sa ne citeasca stirile. De citit tot articolul – Publishers Cool on Facebook.
Google va vinde reclama pe Yahoo
vineri, februarie 8th, 2013Oare e (inca) un semnal pe care Marissa il trimite catre Microsoft?
Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.
By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.
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Cand prea mult facebook dauneaza
joi, ianuarie 31st, 2013Mai ales cand e folosit si gresit:
Traficul RTV.net dupa ce pagina lor de facebook a fost stearsa:
Perioada – Afisari – Vizite – Clienti – Unici
Datele pentru 30 ianuarie, ultimele disponibile: 249.114 – 126.886 – 102.343
29 Ianuarie 2013 – 258.440 – 130.300 – 106.381
28 Ianuarie 2013 – 539.974 – 301.713 – 217.341
27 Ianuarie 2013 – 461.202 – 283.147 – 204.438
26 Ianuarie 2013 – 427.085 – 255.523 – 189.290
25 Ianuarie 2013 – 573.505 – 337.118 – 239.822
24 Ianuarie 2013 – 570.171 – 313.096 – 226.584
23 Ianuarie 2013 – 680.909 – 385.153 – 260.885
Trei despre bani de la Google
miercuri, ianuarie 23rd, 2013Si-au anuntat rezultatele pe Q4 in aceasta noapte:
1. Anul trecut au depasit, pentru prima oara, 50 miliarde USD in dreptul veniturilor
2. Stau pe 48 miliarde USD cash si cash echivalent
3. In 2012 au facut ~ 29,500,000 USD profit in fiecare zi
Doua din presa
marți, ianuarie 22nd, 20131. FT reduce din print si angajeaza pentru online:
In a memo e-mailed to staff, Barber said the FT needs to spend less money (and time) producing the paper so it can invest in improving its online presence. „We need to ensure that we are serving a digital platform first, and a newspaper second,” he wrote.
2. Pentru ca #asaincepe si ei stiu asta, Google negociaza din greu cu publisherii francezi:
According to the report, French publishers turned down the €50 million (USD $66.6 million) offer and demanded a figure of €70 to €100 million instead. They also objected to the way Google proposed to disburse the money. The company reportedly offered to spend a third of the €50 million in the form of direct ad purchases while using the rest for commercial advertising partnerships between Google and the publishers. The publishers reportedly complained that too much of the proposed money was contingent on sales figures.
45%
luni, ianuarie 21st, 2013eMarketer estimates that 45% of kids under the age of 12 will be internet users this year, with digital activity more prevalent among older children than younger ones.
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Cat de mare e piata de tigai din .ro?
marți, ianuarie 15th, 2013Foarte mare.
Cu 65.544 puncte de audien?? strânse la nivel urban, campaniile de teleshopping care au avut în rolul principal tigaia Dry Cooker, mânuit? fie de Mirabela Dauer, fie de Adriana Bahmu?eanu, au plasat firma Studio Moderna pe locul patru în topul advertiserilor TV. Astfel, Studio Moderna s-a aflat dup? Procter&Gamble, Orange ?i Unilever, dar în fa?a unor firme cu tradi?ie în promovarea TV: Reckitt Benckiser, Vodafone sau Kraft Foods.
”Forbes România” estimeaz? c? bugetul de publicitate TV pe care l-a cheltuit Studio Moderna în 2012 a fost de 7,5 milioane de euro.
De aici.
FT cauta cumparator in China
marți, ianuarie 8th, 2013But what I find most intriguing is the fact that Pearson might even consider selling one of its crown jewels to a Chinese buyer, which perhaps reflects just how difficult the market has become for print publications that once ruled the global media market. Pearson’s advisers looking in China also highlights the fact that Chinese media are one of the few global groups in the sector that is relatively cash rich, since many of the nation’s biggest media groups have near-monopoly status in their local markets and often have highly diverse holdings that run the range from print, to broadcasting and new media assets.
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