Archive for the ‘Media’ Category
Vom avea Netflix in .ro din ianuarie?
joi, decembrie 10th, 2015Later update: Well, avem, Netflix e disponibil de astazi, 6 ianuarie, in Romania, mea culpa, Alex a avut surse foarte bune.
Cel mai probabil nu. Asta daca vreti sa nu cititi si argumentele :)
Stirea zilei de ieri vine de la Wall-Street.ro care anunta ca din ianuarie vom avea Netflix in .ro. Intre timp stirea a fost editata si completata cu informatii suplimentare.
Desi mi-as dori sa se intample, nu cred ca vom avea din ianuarie posibilitatea de a ne abona la Netflix in Romania. Din mai multe motive:
Later update: Conform unor surse, Netflix are de 16 luni un om angajat in .ro, iar de ceva vreme a semnat contract, pentru traduceri/subtritari, cu o firma locala. Nici una din parti nu stie cand ar putea avea loc lansarea, nu exista nici un plan setat.
1. Netflix nu e inca in Polonia, cea mai mare piata din regiune. Zvonuri despre intrarea in Polonia au tot fost pe parcursul acestui an dar nimic concret pana acum.
2. Cele mai apropiate tari unde Netflix opereaza sunt Austria, Finlanda si Italia. Nu e in Cehia, nu e in Ungaria, nu e in Polonia.
3. Netflix nu e inca in Coreea de Sud. Regina broadbandului, a jocurilor pe pc/console etc, etc
4. Orice intrare intr-un teritoriu nou e anuntata cam cu 3 luni inainte, Netflix e o companie cotata pe bursa, trebuie sa-si informeze investitorii.
5. Nu au contactat nici o agentie de pr/publicitate pentru lansare, daca s-ar fi intamplat asta, mai mult ca sigur se contractau si spatii publicitare, se cam afla.
6. O intrare in .ro ar presupune si content din .ro, nu e mandatory dar ar fi nice :) again, nimic pe subiect pana acum
7. La 8 euro pe luna, va fi greu sa „sparga” pirateria din .ro. Costi Mocanu, tatal si mama lui Voyo.ro, spune ca si la 3 euro vor avea probleme. Eu la 3 euro sunt optimist :)
8. Tot Costi spune ca ar trebui sa intre in pachetele de cablu, ca sa intre big, sa aiba acces imediat la cateva milioane de abonati. Ceea ce ar implica discutii cu RCS RDS, Telekom sau UPC. Nu impartasesc parerea lui, cred ca ar putea intra si doar online, bazandu-se pe plata cu cardul facuta de user. Oricum, azi nu prea exista discutii cu „carrierii”, am fi aflat.
9. Exista o initiativa a Uniunii Europene de a „liberaliza” accesul pentru userii care platesc anumite servicii media. Asta inseamna ca un italian care are abonament Netflix va putea sa acceseze serviciul inclusiv in Romania sau Bulgaria. Daca se aproba atunci inclusiv Netflix va trebuie sa permita acest lucru. Dar asta nu inseamna ca vom avea Netflix in .ro :)
Cam asta e. Desi intr-o discutie de acum doi ani cu Costi am zis ca in 2015-2016 Netflix va fi in .ro, as zice ca sunt 50-50 sanse sa se intample asta pana la finele anului viitor. Sa intra din ianuarie? Sub 1%.
2017
marți, decembrie 8th, 2015E totul setat, se va intampla la final de 2017, inceput de 2018:
TV will account for 38.4 percent of the $503 billion global ad market this year and will drop to 38 percent of the market in 2016, according to the forecast.
In the meantime, digital media will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category by the end of 2017, the forecast says.
Publicis Groupe’s ZenithOptimedia expects digital media to pass TV in 2018.
De aici.
Un investitor CME cere vanzarea companiei
vineri, decembrie 4th, 2015An activist shareholder is one using an equity stake in a corporation to put public pressure on its management.[1] The goals of activist shareholders range from financial (increase of shareholder value through changes in corporate policy, financing structure, cost cutting, etc.) to non-financial (disinvestment from particular countries, adoption of environmentally friendly policies, etc.).[2] The attraction of shareholder activism lies in its comparative cheapness; a fairly small stake (less than 10% of outstanding shares) may be enough to launch a successful campaign. In comparison, a full takeover bid is a much more costly and difficult undertaking. Sursa
A aparut primul activist investor pentru CME, compania care detine in Romania statiile Protv: Eric Semler, managerul TCS Capital Management, cel mai mare actionar minoritar de la CME, cu o participatie de 10.9%.
Semler, desi multumit de felul in care CME e condusa, este nemultumit de pretul actiunilor si a cerut public angajarea unui consultant financiar pentru vanzarea companiei. El crede ca singura solutie pentru cresterea „stockului” este vanzarea companiei care ar fi suficient de atractiva tinand cont de pozitia in Europa Centrala si de Est + faptul ca detine pozitia de lider in Cehia si Romania.
CME este detinuta in proportie de 45.2% (dar cu 49.4% din voturi) de catre Time Warner dar are printre actionari si 65 de hedge funds.
In acest moment capitalizarea pe bursa a CME este sub 300 milioane USD, o evaluare mica daca tinem cont ca doar televiziunile Pro valoreaza probabil +/- 300 milioane USD, insa compania are datorii 1 miliard USD pentru care plateste anual 150 milioane USD dobanda.
Tweetul diminetii
vineri, noiembrie 20th, 2015
Two months after the launch of iOS 9, there are no Content Blockers in the Top 150 Paid charts for iPhone (US App Store).
— Federico Viticci (@viticci) November 19, 2015
To clickbait or not to clickbait
marți, noiembrie 17th, 2015This is the question.
Studiu de caz pe Voetbal International, un site olandez despre fotbal:
– in martie au decis sa reduca cu o treime cele 140 milioane pagini generate lunar
– motivul: „to ensure it runs fewer, better-quality ads”
– rezultatul?
By upping the overall quality of inventory on which advertisers can bid in real-time auction environments, it no longer gets “lousy” ads coming through on its sites, and advertisers are willing to pay higher rates for better, albeit fewer, impressions
Asta se cheama sa ai o strategie.
Google vs facebook, faza pe conversii
vineri, noiembrie 6th, 2015Cresc investitiile clientilor in facebook, cresc si conversiile?
For example, type “Cheap tickets to Rome, December 24” into Google and it means you’re looking to buy tickets. On Facebook or other social networks, however, few people show that sort of intent, because they’re not searching those sites for travel deals. With Facebook, a user could mention Rome, but that doesn’t mean they’re flying there on December 24. Ultimately, Booking.com would like to work with other partners to find ad products that pull that sort of specificity.
Sursa: Booking.com, largest Google advertiser: Facebook hasn’t ‘cracked the code’ on direct response
Rezultate Facebook, Q3 2015
joi, noiembrie 5th, 2015– Venituri in crestere, 41%, enorm, de la 3.2 miliarde USD la 4.5 miliarde USD
– 3.4 miliarde USD, adica 78%!!! sunt generate de mobil
– 896 milioane USD profit, in crestere cu 11%
– Costurile au crescut cu 68%
– 2.5 milioane advertiseri in Septembrie, mai mult cu 25% fata de februarie
– 1.55 miliarde useri
– Un utilizator din SUA si Canada genereaza, in medie, 10.49 USD per trimestru, media globala este de 2.97 USD
– 8 miliarde vizualizari de video pe zi
Ultima reduta
vineri, octombrie 16th, 2015The Interpublic-owned media buying and research firm projects digital media in the U.S. will overtake television as the biggest media category next year—a year earlier than previously expected – with $66 billion in revenue. That shift is a “powerful symbol” for the future of the U.S. ad market, said Magna Global’s director of global forecasting, Vincent Letang. Digital media is already the biggest media type in several Western European countries as well as in China.
De aici.
PS. Ieri am avut o discutie cu un client care-mi spunea ca bugetul de digital a ajuns deja la 40% din total buget. In ro. Client care consuma si tv.
NYTimes @ 1 milion abonati online
marți, octombrie 6th, 2015This week, The Times is celebrating a breakthrough: We recently passed one million digital-only subscribers, giving us far more than any other news organization in the world. We have another 1.1 million print-and-digital subscribers, so that in total, we have more subscribers than at any time in our 164-year history.
De aici
Blocarea reclamelor, faza pe ISP
vineri, octombrie 2nd, 2015„(Digicel is) deploying ad control technology at the network level on its networks across the globe to ensure a better experience for customers and to encourage the likes of Google, Facebook and Yahoo to help connect the 4.2 billion unconnected people across the globe. Ad control technology benefits both consumers and network operators alike. With ads using up as much as 10% of a customers’ data plan allowance, this move will allow customers to browse the mobile web and apps without interruption from unwanted advertising messages.”
What sweethearts. Of course, the notice then proceeds to make it clear what this is really about. And that’s Digicel and billionaire owner Denis O’Brien’s belief that they are owed a cut of content company ad revenue simply because content company traffic touches their network:
„Companies like Google, Yahoo and Facebook talk a great game and take a lot of credit when it comes to pushing the idea of broadband for all – but they put no money in. Instead they unashamedly trade off the efforts and investments of network operators like Digicel to make money for themselves. That’s unacceptable, and we as a network operator, are taking a stand against them to force them to put their hands in their pockets and play a real role in improving the opportunities for economic empowerment for the global population.””
De aici