100% programmatic, 65% adfraud?
21 septembrie '15Context:
La un eveniment desfasurat saptamana trecuta, luni, la Londra, Catherine Williams, chief data scientist AppNexus, a scapat porumbelul spunand ca 65% din afisarile tranzactionate prin platforma sunt fraudulente dar ca au luat masuri pentru a corecta aceasta situatie.
Ulterior, probabil vazand reactiile industriei, AppNexus a nuantat afirmatia spunand ca de fapt 65% din tranzactii, nu din afisari, sunt fraudulente. Oricum ar fi, din afisari sau din tranzactii, 65% e un procent foarte mare.
Acest „scandal” nu ajuta industria mai ales ca vine „la pachet” cu lansarea iOS 9.0 care permite, pentru prima oara, pe iPhone/iPad, blocarea reclamelor. In SUA dezbaterile pro/contra adblockere au atins apogeul in ultimele zile, mai multe publicatii apeland la masuri prin care contentul este blocat celor ce folosesc solutii de tip adblocker.
Pe acelasi subiect va recomand un articol aparut in urma dezbaterilor de la Dmexco 2015: The programmatic debate
Cateva din reactiile oamenilor din industrie la dezvaluirea AppNexus le gasiti mai jos:
Did Appnexus just admit to ripping off buyers for the last 8 years? #ATSL15
— Luke Fenney (@lukefenney) September 14, 2015
AppNexus just cut 65% of supply deemed fraudulent. $2billion / year flows through pipe. $1.3 billion freed to go where it belongs. #ATSL15
— Index Exchange (@IndexExchange) September 14, 2015
sorry but I don't buy it – @AppNexus moral decision speech. A co full of bright people who knew what was going on. Chose to ignore #ATSL15
— marco bertozzi (@m_bertozzi) September 14, 2015
#atsl15 Appnexus on centre stage talking about volume dropping 65% due to anti fraud steps…Why?@RubiconProject did this years ago!!
— Nina Harvey (@TweetNinaH) September 14, 2015
Good to see @AppNexus catching up with @OpenX @RubiconProject and @google on ad fraud. But who monetises the bot traffic now? #ATSL15
— Ben Price (@Ben_Price1) September 14, 2015
so ad tech reports 55% of advertiser $ go to ad tech (IAB). Now largest indep ad tech company reports 65% of inventory is fraud (AppNexus).
— Jason Kint (@jason_kint) September 15, 2015
Marco Bertozzi, global vice president of clients at Publicis-owned VivaKi, said it was “admirable” that AppNexus has tightened its controls on ad fraud, but it was rather late to do so.
“For some time we raised this in VivaKi as an issue, but they did not want to take responsibility for it, as regards people using their buy-side tech,” he said. “AppNexus is a company with a number of ad tech veterans and super bright people, I find it hard to believe they were not aware of many of the issues.”
Wayne Blodwell, head of programmatic at Dentus Aegis-owned iProspect, agreed that it has taken a long time for the company to address the issue.
“It’s great that a seller like AppNexus is investing time and technology into cleaning up their marketplace for buyers. However, could this have happened sooner? Definitely. Do other sellers need to follow suit? Absolutely,” he said.
„Begun the Ad-Blocking Wars Have”
19 septembrie '15
Chiar, de ce?
17 septembrie '15
Still don't understand why the answer to sites with invasive ads is not to simply not visit the site.
— Ben Thompson (@benthompson) September 17, 2015
Au trecut 7 ani
15 septembrie '15
Wondering if lehman will implode this week. The us is in a world of hurt and unfortunately we are along for the ride.
— damiensteel (@damiensteel) September 13, 2008
Reading: "Roubini – If Lehman collapses expect a run on all of the other broker dealers and the collapse of the shadow banking system" ( …
— Bill Bishop (@niubi) September 13, 2008
wondering how bad Lehman will get…rumor has it that outbound ACATs are out of control. money is apparently moving out at lightning speed
— CFO Lounge (@cfolounge) September 13, 2008
Two things
15 septembrie '15There are two things in this world that take no skill: 1. Spending other people’s money and 2. Dismissing an idea.
De aici
Tweetul diminetii
15 septembrie '15
Just tried an iOS 9 content blocker for the first time. Oh my god.
Ad networks: get your shit together, people WILL be turning this on.
— Joe Schmitt (@josephschmitt) September 14, 2015
1%
8 septembrie '15Potrivit unui document CIT Restructuring, care a analizat cifre corespunz?toare anului 2013, dintr-un num?r total de 720.000 de companii înscrise la Registrul Comer?ului, doar 1% puteau fi considerate firme cu structur? financiar? s?n?toas?. A?adar, numai 7.212 de agen?i economici aveau un raport adecvat între active ?i sursele de finan?are (nu erau supraexpu?i), ?i, în acela?i timp, î?i demonstrau capacitatea de a genera profit, putând fi considera?i motorul economiei.
Ei realizau o treime din totalul cifrei de afaceri, 84% din profit ?i angajau un sfert din lucr?torii economiei române?ti.
Ar fi interesant de vazut impartirea pe judete a celor 7212 companii. De aici.
Lansare Profit.ro
3 septembrie '15Ieri s-a lansat Profit.ro, stirea detaliata pe PaginadeMedia, eu va las doua linkuri:
1. De ce noi?
2. Despre noi
Proiectul e gandit sa aiba 6 linii de venituri, o sa revin insa pe subiect, si are investitori care au asigurat finantarea pentru un an de acum inainte. Urati-ne succes, avem nevoie.
51.9%
2 septembrie '15This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That’s a higher figure than eMarketer forecast earlier this year.
While desktop’s share of advertising dollars is expected to slowly decline through 2019, mobile’s share will grow robustly. eMarketer expects mobile advertising to grow by 59% in 2015, a higher rate than forecast in March, when eMarketer last released figures for US ad spending. Meanwhile, long-term growth through 2019 has been revised downward slightly.
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Remember the time
27 august '15Cine isi aduce aminte poate aspira la statutul de dinozaur:
Launched The Million Dollar Homepage 10 years ago today.. how time flies! pic.twitter.com/OMhpQZWX1K
— Alex Tew (@tewy) August 26, 2015